Silicon Valley, CA – PACE Anti-Piracy, creator of the iLok and PACE Licensing Platform, announced that it has become a member of the MathWorks Connections Program. MathWorks is the world's leading developer of technical computing software for engineers and scientists.
MathWorks Connections Membership Gives MATLAB Compiler Users Full-Scale Support to Commercially Distribute their Application with a Licensing and Security Solution.
The MathWorks Connections Program is available to third-party organizations that develop complementary products that integrate and add to the existing feature set of MATLAB®, a programming and numeric computing platform used by millions of engineers and scientists to analyze data, develop algorithms, and create models. These partner offerings address technical needs across a wide range of applications and industries worldwide with software and hardware products that extend the usage of MATLAB and Simulink®. These solutions seamlessly integrate with MathWorks products and ensure ongoing compatibility with new platform releases.
PACE Anti-Piracy brings nearly four decades of application security and licensing experience to the MATLAB market. With over 140 million licenses secured, PACE is extending its platform support to include MATLAB Compiler projects. PACE Anti-Piracy’s licensing solution delivers support for:
PACE allows MATLAB users to have the peace of mind that their IP and software are protected and offers a platform to commercialize and monetize their compiled MATLAB Applications.
“Our MATLAB integrated solution extends PACE’s respected security and licensing platform that currently services industries such as Fintech, Medical, Industrial Software, and Media Entertainment,” said Patrick DiFerdinando, VP of Sales. “We were approached by MATLAB users seeking a bespoke licensing solution. As a result, PACE created a standardized solution to meet the needs of MATLAB users. We are pleased to join the MathWorks Connections Program and offer our security expertise to the scientists and engineers that wish to sell their software.”
PACE Anti-Piracy is a global leader in robust Application Protection and flexible Software Licensing Management Solutions. Since 1985, PACE has provided software developers and distributors with high value products, automated solutions for anti-piracy protection and secure software distribution. In response to market demands for stronger security products, PACE has expanded its product line to offer White-Box Cryptography (WBC) and Runtime Application Security Protection (RASP) solutions. PACE's products and services are trusted by thousands of software developers supporting millions of end users around the world.www.paceap.com
For further information on how to monetize your MATLAB, please contact us.
MathWorks is the leading developer of mathematical computing software. MATLAB, the language of engineers and scientists, is a programming environment for algorithm development, data analysis, visualization, and numeric computation. Simulink is a block diagram environment for simulation and Model-Based Design of multidomain and embedded engineering systems. Engineers and scientists worldwide rely on these products to accelerate the pace of discovery, innovation, and development in automotive, aerospace, communications, electronics, industrial automation, and other industries. MATLAB and Simulink are also fundamental teaching and research tools in the world’s universities and learning institutions. Founded in 1984, MathWorks employs more than 5000 people in 16 countries, with headquarters in Natick, Massachusetts, USA. For additional information, visit mathworks.com.
MATLAB and Simulink are registered trademarks of The MathWorks, Inc. See www.mathworks.com/trademarks for a list of additional trademarks.
PACE Anti-Piracy was featured in a recent edition of Cyber Defense Magazine with an article titled “Are We Shifting Left Enough” written by Douglas Kinloch, VP of Business Development.
The term “shift left” is centered on the idea that Application Security efforts are now happening at earlier stages of the development lifecycle. Mr. Kinloch adds to the discussion by raising the questions “how far left does an organization need to shift?”
He writes: “Shift Left” is in danger of becoming a buzz-word, much as “End Point” did 20 years ago. In software development, it is clear that the idea of moving security awareness from traditionally the last thing considered before shipping, to something every developer understands, can implement, and can act accordingly has to be a good thing. “Zero Trust” is another buzzword that may travel hand-in-hand with Shift Left, but as many are beginning to point out there is no single Zero Trust silver bullet, it’s a process. As a process it needs to be the default setting of any designer of any system relying on IT networks, connectivity or software.”
At PACE we are users of software tools that ensure the Licensing products we supply to our customers and partners remains as secure as possible. It is a different approach to most License Management tools where there is an emphasis on process, revenue management and software monetization. It is our belief that if the License Manager can be compromised, then all the software monetization tools in the world can’t maximize revenue or protect developers’ IP.
In order to deliver such security the Developer team at PACE “shifted left” in the early 2000s and delivered iLok License Manager, secured by deep understanding of application code, and use of our Fusion Application Protection tools; Anti-Tamper and Obfuscation. To further secure customers’ IP and revenue streams, White Box Works ensures the security of the cryptographic keys within the entire system.
PACE is now offering the same capabilities to partners across a number of markets, supporting Software POS and High Value Software customers, protecting IP and vitally important business logic from outside interference.
The assumption that compiled app code will be accessed, and that attackers have the tools and skills changes the security calculus completely.
Zero Trust means that developers protecting their code understand that the actual end-point is not the device, or even the application within that device, but is the source code on the developers’ machine - before it’s even compiled. So when you decide to Shift Left, as we did, ask yourself, “how far?”
Find the full article in Cyber Defense Magazine.
For more information on how PACE tools can help your organization shift left, contact us.
Home-grown Licensing vs. Professional Licensing: A Boomerang Story |
Freehand Graphics is a global leader in software solutions for the screen-printing industry. Some of their software, notably Separation Studio NXT and AccuRIP Emerald, makes pre-press functions, like color separation, a simple and easy process for their customers.
As art students living in New York City, Charlie and Laura Facini were interested in making a career in the arts. Charlie was interested in printmaking and took a part-time job at a screen-printing shop to earn some extra money. Technology was quickly changing during this time, and screen printing was beginning to transition from a completely manual process to digitization. The industry was changing, and Charlie was at the forefront. While working daily to process orders, manually adjusting colors and specs, Charlie realized that parts of the screen-printing process were extremely time-consuming and error-prone. He decided to embrace the innovation that was happening around him with computers and technology and write a computer program to optimize the process.
Charlie wrote a program that would ultimately revolutionize screen-printing. What would normally take 3 labor-intensive days of work, Charlie’s program allowed to be done in less than an hour. Having discovered such a time-saving and efficient tool, Charlie’s screen-printing shop (which he now owned with his wife Laura) was able to process more orders and ultimately make more money. The next step – could he sell this program to other screen-printing shops?
Freehand and PACE Anti-Piracy
In 1995, Freehand sought a way to distribute its software securely with a licensing system. PACE helped Freehand set up a secure licensing model that allowed customers to try the software, and later to buy it. The ability to ‘wrap’ their code with PACE’s unique architecture gave Freehand the security and flexibility it needed for trial extensions, ensuring prospects had enough time to evaluate the product and eventually buy.
In 2007, after joining forces with a new developer, Freehand decided to move toward a home-grown licensing model and no longer use PACE.
Why Turn Back to PACE Anti-Piracy?
A shortfall of the home-grown licensing system was the lack of a robust license control center. With limited ability to help clients activate or deactivate software in response to local hardware issues, Freehand actively looked to improve the UX and to enhance customer service.
Free trials are at the core of many software sales strategies. For Freehand Graphics, nearly all sales are preceded by an 8-day trial. One drawback to the home-grown licensing system was that when a potential customer downloaded the trial, Freehand couldn't easily turn off access once the trial was over. People evaluating the software could, in some cases, still have access even though their trial period was over.
Freehand Graphics also offered a ‘chargeback guarantee’ – allowing customers who purchased their products to get their money back if they were not satisfied. Although a rare occurrence, when a customer did ask for a chargeback, there wasn’t an easy way to completely turn off access. A customer chargeback should have triggered the end of the license use, but the system in place did not offer that ability.
Finally, in 2019 Freehand decided to move from perpetual licenses to a subscription model. The need to make this change stemmed from a goal to create more features and a better user experience for customers. Charlie added “Perpetual is an ugly word when you are trying to create recurring revenue for a software product.” It was this decision that ultimately brought them back to PACE.
"With PACE, clients in good standing continue to benefit from using Freehand software, while those without an active license no longer have access. Freehand benefits from knowing that software activated means profits retained, while users enjoy the freedom and power of 24/7/365 web-based license controls."
Updating Meant Upgrading
The return to PACE Licensing not only helped Freehand’s new business model create recurring revenue and growth, but it also resulted in a better experience for their end-users. PACE iLok License Manager delivered a better UX for end-users, who are now more self-sufficient. This has resulted in a significant decrease in some support requests and eliminated other support issues altogether. This, in turn, has allowed Freehand to focus more on product and development.
When asked what role professional security and licensing have on Freehand Graphics, Charlie Facini responded
“Without question, our products would not exist in this form in a digital age. It is impossible. You can’t let someone trial software without security, you can’t sell without security. Without proper security, you have an open-ended sale. PACE Anti-Piracy gave us something we never had in the past... mental security.”
For more information on how PACE Anti-Piracy can help with your licensing needs, contact us!