PACE Licensing and Security Available to MathWorks MATLAB Users

Silicon Valley, CA – PACE Anti-Piracy, creator of the iLok and PACE Licensing Platform, announced that it has become a member of the MathWorks Connections Program. MathWorks is the world's leading developer of technical computing software for engineers and scientists.

MathWorks Connections Membership Gives MATLAB Compiler Users Full-Scale Support to Commercially Distribute their Application with a Licensing and Security Solution. 

The MathWorks Connections Program is available to third-party organizations that develop complementary products that integrate and add to the existing feature set of  MATLAB®, a programming and numeric computing platform used by millions of engineers and scientists to analyze data, develop algorithms, and create models. These partner offerings address technical needs across a wide range of applications and industries worldwide with software and hardware products that extend the usage of MATLAB and Simulink®. These solutions seamlessly integrate with MathWorks products and ensure ongoing compatibility with new platform releases.

PACE Anti-Piracy brings nearly four decades of application security and licensing experience to the MATLAB market. With over 140 million licenses secured, PACE is extending its platform support to include MATLAB Compiler projects. PACE Anti-Piracy’s licensing solution delivers support for:                      

PACE allows MATLAB users to have the peace of mind that their IP and software are protected and offers a platform to commercialize and monetize their compiled MATLAB Applications. 

“Our MATLAB integrated solution extends PACE’s respected security and licensing platform that currently services industries such as Fintech, Medical, Industrial Software, and Media Entertainment,” said Patrick DiFerdinando, VP of Sales. “We were approached by MATLAB users seeking a bespoke licensing solution. As a result, PACE created a standardized solution to meet the needs of MATLAB users. We are pleased to join the MathWorks Connections Program and offer our security expertise to the scientists and engineers that wish to sell their software.”

About PACE Anti-Piracy

PACE Anti-Piracy is a global leader in robust Application Protection and flexible Software Licensing Management Solutions. Since 1985, PACE has provided software developers and distributors with high value products, automated solutions for anti-piracy protection and secure software distribution. In response to market demands for stronger security products, PACE has expanded its product line to offer White-Box Cryptography (WBC) and Runtime Application Security Protection (RASP) solutions. PACE's products and services are trusted by thousands of software developers supporting millions of end users around the world.www.paceap.com

For further information on how to monetize your MATLAB, please contact us.

About MathWorks 

MathWorks is the leading developer of mathematical computing software. MATLAB, the language of engineers and scientists, is a programming environment for algorithm development, data analysis, visualization, and numeric computation. Simulink is a block diagram environment for simulation and Model-Based Design of multidomain and embedded engineering systems. Engineers and scientists worldwide rely on these products to accelerate the pace of discovery, innovation, and development in automotive, aerospace, communications, electronics, industrial automation, and other industries. MATLAB and Simulink are also fundamental teaching and research tools in the world’s universities and learning institutions. Founded in 1984, MathWorks employs more than 5000 people in 16 countries, with headquarters in Natick, Massachusetts, USA. For additional information, visit mathworks.com

MATLAB and Simulink are registered trademarks of The MathWorks, Inc. See www.mathworks.com/trademarks for a list of additional trademarks.

I made a plug-in and want people to try it! How do I do that?

Maybe you’ve been making audio software for decades, or perhaps you’ve just finished your first plug-in with JUCE, and now you want people to try it for a certain period of time.  Let’s talk about some quick and easy ways to offer trial licenses for your PACE-protected software.  By the end of this, you will know several of the ways in which you can provide trial licenses, and some of the methods for delivering those trial licenses.

As a software publisher using the PACE licensing system, you have a lot of control over who can gain access to your software, and how.  Whether you want to offer a perpetual license with several activations, or a subscription license only allowed on an iLok USB, or just a timed trial so everyone can try your product before they buy it, you control the ways in which your customers interact with your software.

Let’s explore several ways of distributing trial licenses to customers (and how to implement them) so everyone can enjoy trying your products, including:

Automatic (Auto-demo)

Auto-demo is one of the most widely used methods for depositing a trial license into your customer’s iLok account. Why? Because the PACE tools do the work for you.

It starts with the Activation Experience, which is a tool included with PACE Level 1 protection. The Activation Experience is triggered when PACE-protected desktop software is launched, or when a PACE-protected plug-in is scanned by a DAW. If you install a PACE-protected pro audio plug-in and do not yet have a license for it, the Activation Experience will pop up and ask the customer to log into their iLok account.  After a user logs in, it will search for any valid license for that product within that iLok account.  

If a license is found, Activation Experience will ask the user where it should be activated (iLok USB/iLok Cloud/machine, for example) and continue through the activation process.

License not found

If a license is not found, Activation Experience will pop up a ‘Try’ button.  When that Try button is clicked, it will automatically deposit a trial license (pre-selected by the publisher) into that iLok account, and then continue with the activation process.

Once you (the Publisher) have set up your trial license and chosen the Auto-demo in your Activation Experience setup, all you need to deliver to the customer is that PACE-protected binary for the customers to gain access to a trial license.

Benefits of Auto-demo:

Activation Codes

Built into the PACE SDK is access to an online portal called PACE Central.  Among many other tools within PACE Central, (including license creation, trial license time limit setup, iLok account search, etc.) there is the Code Factory. The Code Factory allows you to create and manage activation codes for various licenses, including trials and perpetual licenses. You can create activation codes yourself and distribute them right to your customers.  

Once your customer has that code, it can be redeemed one of two ways:

Which one is better?  Whichever one your customer prefers.  There is a benefit when your customer uses iLok License Manager because it will allow them to see more exactly which location they have activated the license to.  

Redeeming a code and activating with iLok License Manager

Redeeming a code and activating with Activation Experience

Once you’ve created a batch of codes, there is the question of how you will deliver those codes to your potential customers. See the Methods of Distribution below for some commonly used ways to get trial licenses to your customers.

Benefits of Activation Codes:

Manual License Deposits

The online portal, PACE Central, allows software publishers to manually deposit licenses directly into any iLok account. Having the ability to quickly deposit a trial license for customer support reasons, or for beta testing and influencer management, can be quite helpful.  However, manually depositing trial licenses one by one for your general customer base is not recommended, for the hopefully obvious reason that it will quickly become tedious and time-consuming.

Methods of Distribution

Whether you decide to use Auto-demo or Activation Codes for your trial licenses, there are a few methods of distribution to consider. Once you have a PACE-protected binary, you could easily give out Activation Codes to anyone or, just provide a download link for your installer if you chose the Auto-demo. Why wouldn’t you do that? Because you will want to know who actually tries your software.

Customer Data Acquisition and Why You Need It

People who try your software are your target audience, which means you’ll want to get them to opt in to marketing and promotional emails from you. This will provide you with the ability to: 

While the PACE tools provide valuable data on licenses deposited for support purposes, owning your own customer database and knowing each product they have tried and/or purchased will enable you to grow your business and stay connected from the very beginning.  Knowing the lifetime value of your customers is crucial for successful planning of marketing and promotional plans.   

Distribution Method #1: Registration Before Trial

This option would require someone to either provide an email address, or a full user registration (name, email, etc.) on your website, before you allow them access to the installer for your product. Once that registration is verified, a redirect URL can give  access to the installer with the Auto-demo. If you choose Activation Codes, one can be emailed to the customer.

Distribution Method #2: Sell A Free Trial

This involves setting up a $0 product in your webstore that requires customers to fill out information and allows you to place a checkbox to try for the opt-in of marketing emails.  Once they have ‘purchased’ a trial for that product, the installer can be provided with either the Activation Code to be redeemed, or a link to the installer for your software with the Auto-demo included.

To sum it up, once you’ve decided to protect your desktop application or plug-in with PACE, there are several ways to create and deliver trial licenses to your customers. 

As your business grows, there are more advanced options available to centralize the direct sales, dealer sales, and customer registration and installation processes. This would involve having your own code system for users and dealers in a central place with more automated and secure deposits to PACE. This could also include single sign-on and activation in your application. Having all of this data within your own CRM or database will allow for a more seamless customer experience and more upsell opportunities, and remove any potential data privacy issues. PACE clients that make this investment in their infrastructure tend to have great success in growing their business and increasing the lifetime value for each customer.

Our experience has shown that publishers increase sales when they offer prospective customers a trial of their plug-in. To that end, we at PACE have created a licensing platform that offers our publishers the ability to customize the trial and demo experience. By offering multiple ways of creating and delivering licenses, we give our publishers the autonomy to customize the experience that is best for their customers.

For more information on offering trial licenses or how PACE can benefit you and your customers, contact us now.

PACE Anti-Piracy, Inc. is proud to announce that Vienna Symphonic Library is now offering iLok USB and iLok Cloud compatible licenses for their entire product line. In an announcement earlier today, VSL's press release stated "We’re excited to enter a new era of easy installation procedures, license management, and using our products with or without a physical USB key!"

Along with new iLok compatible licenses, VSL has created an application called Vienna Assistant, to aid in the download and installation process. As VSL states "we’ve streamlined the entire process from purchasing to playing so you can focus on what really matters, your music!" To celebrate the switch, VSL is offering store-wide discounts on all of their products!

Derek Heimlich, Director of Sales, Pro Audio, at PACE Anti-Piracy stated "We are proud to be working with Vienna Symphonic Library. They are known throughout the industry for their excellent products, and we are happy to help protect their products while enabling their customers to fulfill their artistic endeavors."

For videos, instructions, and more details on VSL's switch to iLok, read their full article here.

About Vienna Symphonic Library GmbH

VSL is one of the leading developers of sample libraries and music production software for classical orchestral music. The Vienna Symphonic Library provides digital samples of solo voices and instruments as well as orchestral ensembles. The VSL software acts as an interface for the music composer to play the real instruments on a MIDI keyboard. Hans Zimmer, Danny Elfman, Lenny Kravitz, Beyoncé, and Justin Timberlake are all VSL users.

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